Case Studies

Smartly Success Stories

DiDi decreased Cost Per Install by 6% using Predictive Budget Allocation across digital channels

6%
decrease in CPI (Cost Per Install)
10%
increase in installs
10%
increase in conversion rate
See how they did it
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Predictive Budget Allocation helped KLM automate cross-channel and in-flight adjustments to improve performance.

FACES catalog product video ads on Meta reveal 29% CPA decrease

Emma Sleep's New Era of Creative with Generative AI

Foot Locker's Gen AI Initiative Results in a 28% Drop in CPA

Noom Achieves Scale and Efficiency with Google Demand Gen Campaigns

How foodpanda Unlocked Meta’s Catalog Product Video Using Existing Static Catalog

DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest

RIU's User-Generated Content Boosts Video Views by 105%

Publicis use Smartly to reduce the bounce rate of the Abu Dhabi Tourism Board’s campaigns by 50%

Collaborative Success Revolutionizing Ralph Lauren’s Google’s PMax Ad Strategy

How Börlind slashed CPO by 50% Partnering with GroupM and Smartly

Monster's Setup with personalized designed creatives that slash CPA by more than 50%

Colgate's elmex activated DCO to successfully drive upper funnel media performance on video

vanHaren delivered better shoe shopping experiences with Smartly Workspaces

Grover drives a 70% decrease in costs with Smartly and Meta’s Advantage+ Shopping Campaigns

Eurojackpot & GroupM Nexus leverage Smartly Workspaces to reduce manual workload and increase ROAS

LUISAVIAROMA increases ROAS on TikTok using image templates for Shopping Ads

Brooklinen increases conversions with Smartly and Meta’s Advantage+ Shopping Campaigns

ABOUT YOU drives 100% increase in ROAS with Smartly and TikTok Shopping Ads

Deliveroo uses Smartly Creative to create hundreds of weather-based creatives

Smartly’s Creative Personalization Helps Urban Sports Club Decrease CPA by 52%

Just Eat Takeaway.com and BYTE/DEPT® partner with Smartly to deliver ads across EURO 2020

N26 uses Smartly to personalize and scale full-funnel ads across Germany

DR SMILE leverages Smartly to create 5,000 ads across Facebook, TikTok, Snapchat, and YouTube for Black Friday

Ralph Lauren and Smartly Serve Aces by Personalizing the Wimbledon Shopping Experience

G-Star RAW increases sales with user generated content on Paid Social

Liverpool teams up with Visa to create playable ads and increase in-app purchase conversions up to 4.75%

How to Optimize Workflows to Drive Better Performance

StubHub partners with Smartly to drive higher brand lift and conversions through full-funnel strategy

Hawkers uses Collaborative Ads to grow sales on e-tail partner’s shop by 158%

Smartly’s Managed Services Team Helps Uber Eats Increase ROAS 30% by Revamping Paid Social Strategy

Makuake and Septeni Increase Revenue with Smartly Image Templates

How Mango Drove 4.2x ROAS with Optimization

Under Armour Leverages Cross-Border Catalog to Streamline Ads Buying Across Markets

Sonova uses automation across multiple markets decreasing costs by 30%

T-Mobile Drives Message Association with Personalized Creatives

La Redoute Uses On-Brand Retargeting Creatives to Decrease CPA 12-38% Across Platforms

MediaMarkt Leverages Campaign Automation to In-House Social Advertising

Albert Heijn Scales Multi-Platform Digital Circulars to Drive Incremental Sales

Jawwy Automates Creative Production and Delivery to Relevant Audiences

Samsung increases ROAS 173% with data-driven creatives for the Galaxy Note 20 launch in Spain

Deliveroo reaches hyperlocal audiences with neighborhood favorites

Cornershop Scales Globally with More Effective Geo-Campaign Set Up

FanDuel Teams up with Smartly to Drive Down CPIs on Snap by 16%

Wolt Scales to 100+ Cities with Data-Driven Automation and Optimization

Majid Al Futtaim’s Carrefour Drives In-store Sales with Digital Leaflets

Uber Drives Higher Brand Lift Through an Iterative Creative Approach

Driving Performance Through Video Ads That Are Easy to Create and Iterate On-The-Go

TUI Taps Into High-Intent Travel Audiences Early in their Journeys

Smartly Helps FanDuel Scale Snap Spend 4.5X

How to Respond Creatively to the Disrupted Market

Techstyle Finds Success with Bid Multipliers

Uber Freight Leverages Smartly’s Modular Creative to Drive Performance

Barkbox Increases Paid Social Roi with Automation

KLM Gains Altitude With Video Ads

Fabletics and Savage X Fenty Drive Performance During the Holidays

Albert Heijn Serves Fresh Weekly Offers with Smartly

Localized Ads for Real Estate with Automated Ads

HelloFresh Scaled Customized Video Ads while Increasing Team Efficiency

TotallyMoney Saves 17 hours of Manual Work per Week

Keno Hits the Jackpot with 38X More New Customers

Sephora SEA Goes Beyond (Static) Beauty with Videos

TUI Finds Best Performing Creative Elements by Playing with Modular Approach

Pathé Cinemas Attract Moviegoers with Hyper-Local, Weather-Based Ads

Hopper Automates Stories Creatives and Campaign Optimization with Smartly

Walmart Brasil Takes Weekly Offers Online to Drive Offline Sales

Weather-Based Creative for McDonald's

Display personalisation pays off: Specsavers achieve 38% lower CPA

GroupM DE used Predictive Budget Allocation to scale and improve campaign performance with in-flight adjustments.