Kavak drove a 30x faster creative process with Smartly AI Scene Generation
KEY FINDINGS:
-41%
CPL
+46%
CTR
+30x
Faster creative process
Kavak is a global company that buys, finances, manages, and sells used cars. Kavak's mission is to change how people buy and sell used cars by providing a more transparent, secure, and accessible experience.
Kavak needed to diversify its creative, but was concerned about time consuming photoshoots to build all new creative assets.
When Kavak heard about scene generation with Smartly AI Studio, they knew they had to give it a try. They used scene generation to create new AI-generated backgrounds for their ads, leveraging these new assets for acquisition campaigns in Chile.
Scene generation enabled Kavak to effortlessly produce ads across their unique audiences, formats, and channels. They were so successful, they decided to roll it out to Mexico - their largest market.
Now, Kavak is using Smartly AI Studio and Scene Generation to break records, having broken their record for the highest number of leads generated in a single day.
What was once a daunting task of diversifying creative across audiences and channels has now become an exciting opportunity for Kavak made possible by fast Scene Generation at scale in Smartly AI Studio.
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