We
're
Smartly

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It's not just a name. Smartly helps the world’s most ambitious brands launch faster, scale smarter, and deliver ads that don’t just show up—they show results. We’re not a media platform. We’re not a creative studio. We’re where the two finally stop pretending they don’t know each other.

Since 2013, we’ve been building toward a better way to advertise—where insights, automation, and creativity work together from the start.

We’re not just here to optimize what already exists. We’re here to reinvent how it’s done—aligning strategy, creative, and media before anyone hits "go."

We believe the best ads don’t happen by accident. They happen by design.

That’s why we simplify. We synchronize. We orchestrate. And we turn fragmented workflows into fully aligned performance systems.

Our path to success

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2013

Founded by Kristo Ovaska and Tuomo Riekko, Smartly was born in the chaos of early Facebook advertising - a time when launching ads meant spreadsheets, guesswork, and a little bit of prayer. They built a better way.

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2021

Acquired Viralspace.ai, a fast growing startup in AI for creative

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2018 - 2020

Expanded capabilities: Pinterest and Snapchat

2022

Acquired AdLib, expanding into the Google ecosystem to bring creative and media even closer together

TikTok app interface showing a beach video with two people walking on sand under a palm tree.

2022

Added TikTok

2024

Recognized as an industry leader by Forrester and PriceWaterhouseCoopers

Audience seated at a conference under the Smartly Advance sign with the slogan Moving Advertising Forward.

2024

Launched ADVANCE,
our flagship event

2025

Added Reddit to our list of integrated platforms

How we think

Creative drives performance.

We believe in ads that work because they connect—visually, emotionally, and strategically. That’s not art for art’s sake. That’s creative with a job to do.

Speed wins.

The faster you launch, the faster you learn. In a landscape that changes daily, slow isn’t safe—it’s expensive. We design everything to move fast and adapt faster.

Together is better.

Creative and media shouldn’t just get along—they should plan together, launch together, and optimize together. Silos are where good ideas go to die.

Video is essential.

It’s not just thumb-stopping. It’s storytelling at speed. Whether it’s 6 seconds or 60, video is the format that delivers attention, emotion, and performance—all in one frame.

AI is the baseline.

It’s not a bonus—it’s the expectation. AI should help you make better decisions before you hit launch, not just after the numbers roll in. Smartly’s AI doesn’t just optimize. It orchestrates.