ADVANCE Conference 2025

Real Leaders.
Real Talk.
One Unforgettable Day.

Where the future of digital advertising takes shape. Join Smartly and the industry’s top minds to explore what’s next in AI, automation, and creative performance.

September 17, 2025
Skylight at The Refinery | New York City

Check out the brands attending this year

A can't miss event for digital advertising

We're breaking the boundaries between creativity, commerce, technology and storytelling, convening a conversation that moves advertising forward into a new era of brand love, business growth and advertising for good.

Big thinkers. Bold ideas.
One day only.

ADVANCE brings together the leaders steering the future of advertising—from billion-dollar brand builders to platform pioneers, creative disruptors, and media innovators.
These aren’t panels for panels’ sake. Expect bold perspectives, practical strategies, and a front-row seat to the conversations that will define what’s next across AI, storytelling, attention, and performance.

Shaping the next era of advertising

with Creativity and AI Innovation

The experience

Discover how creativity, media, and AI are converging to redefine advertising in must-see mainstage keynotes with transformative industry leaders and interactive breakout sessions crafted by brilliant advertising minds.

The people

Join 500+ brand and agency leaders, innovators, and decision-makers in meaningful, memorable conversations that help shape the future of the industry.

The takeaways

Return to your organization equipped with actionable strategies, fresh perspectives, and useful tools to drive real impact on your marketing plans for the rest of 2025 and beyond.

Vimeo Video Player

Get on the right track
to transform your brand.

Choose your journey: Creativity. Commerce. Or both.

Creativity Track

Explore how leading brands scale bold, authentic creative faster and smarter with AI. Our Creativity Track will show:

  • How to scale platform-native creative without losing storytelling soul
  • Where short-form video and CTV are driving breakthrough engagement
  • How creative data reveals what will resonate and what fatigues
  • Why automation and real-time insights are redefining creative success

Commerce Track

See how future-facing brands are reshaping performance with intelligence, agility, and full-funnel thinking.

  • How to close the gap between creative and conversion with AI
  • When and how to optimize your media mix across platforms
  • How adaptive measurement models are powering better decisions
  • Practical ways to activate zero-party data for hyper-personalized commerce

"We're breaking the boundaries between creativity, commerce, technology and storytelling, convening a conversation that moves advertising forward into a new era of brand love, business growth and advertising for good."

Paid Social Lead
40+

Industry Speakers

400+

Attendees

300+

Industry Leaders

FAQs

Secure Your Spot

We offer a range of ticket options, including complimentary access for eligible attendees. Complete the registration form to request your ticket. All submissions will be reviewed, and you’ll be notified of your status shortly after.

Who Qualifies for a Complimentary Ticket?

ADVANCE is a curated event for senior marketers and agency leaders driving digital innovation at scale within providing complimentary tickets to qualified attendees from a brand or advertising organization.

To be eligible, applicants must:

- Hold a Director-level role or higher

- Oversee a significant digital advertising budget across multiple platforms

- Register using a corporate email address

Note: Meeting these criteria does not guarantee admission. All submissions are subject to review.

Sponsorship Opportunities

Interested in partnering with us at ADVANCE? Please contact events@smartly.io for details on available sponsorship packages.

Getting to The Refinery

Skylight at The Refinery: 300 Kent Ave, Brooklyn, NY 11249Located in Williamsburg, Brooklyn, The Refinery is easily accessible from across New York City.

Subway: J / Z / M / L / G lines

Ferry: East River Ferry to North or South Williamsburg stops

Bus: B32, Q59, Williamsburg Bus Terminal

Bike: Dedicated bike lanes along Kent Avenue and nearby Citi Bike stations

Walk: A short walk from the Williamsburg Bridge

Still have questions?

Please direct all press to press@smartly.io

Shape the future of advertising with us

One day. 500+ leaders. Big ideas, bold strategies, and real conversations you won’t find anywhere else. You belong in the room.