DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest
KEY FINDINGS:
+114%
ROAS
+800
New Creatives
+286%
Traffic
DFS, The UK and Ireland omni-channel retailer have designed, made and sold sofas for more than 50 years. From humble beginnings above a billiard hall in Doncaster, they’ve grown to become the UK’s largest sofa manufacturer and retailer.
The brand combines market-leading design expertise with a deep understanding of both customers and the latest trends, to create high quality, stylish and affordable living room, bedroom and dining ranges.
DFS runs complex, multi-channel media strategies. Recognizing that users who browse for ideas in the Room Decor interest category amongst others showed strong purchase intent, the team was tasked with ramping up Pinterest shopping campaigns to optimize performance. Without any additional resource or bespoke Pinterest creative this was a tall order, but a priority activity to ensure that the channel was optimized to deliver maximum Return on Ad Spend (ROAS).
DFS leveraged Smartly to drive increased effectiveness and efficiency. Image templates provided the flexibility, quality and scale required to generate hundreds of new creative variations that were utilized for Pinterest shopping campaigns. This improved performance of existing shopping campaigns and allowed the brand to expand conversion strategy to feature experimental elements like callouts for quick delivery, and limited promotional offers. The DFS team were then able to traffic their creative with ease by leveraging Smartly campaign automation, which saved the team countless hours of manual work and optimized for the future campaign launches of such a high-performing channel.
Adam Clarke
Group Senior Digital Performance Manager, DFS Furniture
The campaigns were so successful that DFS was able to scale their activity on Pinterest by almost 300%, creating more than 800 new creative variations while increasing ROAS by 114%.
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