How FACES Seamlessly Migrated to Google Demand Gen and Boosted Efficiency with Smartly
KEY FINDINGS:
+39%
CTR increase
-40%
CPC decrease
FACES stands as the premier beauty omni-retailer in the region, offering the latest in fragrance, skincare, and makeup. With over 20 years of presence and expertise in the Middle East, Faces operates 85+ state-of-the-art luxury stores across 9 countries, including KSA, UAE, and Egypt & others. All complemented by a strong online presence.
FACES runs sophisticated, multi-channel campaigns across social and programmatic platforms. To stay ahead, they need efficiency, speed, and a unified workflow. When Google announced the transition from Video Action Campaigns (VAC) to Demand Gen campaigns, FACES faced a critical challenge: ensuring a smooth migration without disrupting performance.
As a long-time Smartly user, FACES saw an opportunity—not just to adapt but to optimize. So, they decided to try Demand Gen campaigns through the Smartly platform. This was a natural win. They seamlessly transitioned to Demand Gen and were up and running within 48 hours, and were able to achieve even stronger results using Smartly. After shifting to Demand Gen through Smartly, FACES saw an increase in CTR by 39% and a decrease in CPC by 40%.
But the impact doesn’t stop there. With Smartly, FACES is able to launch Demand Gen campaigns faster with creative, media, and reporting all under one roof across channels. Next, they’re excited to maximize the value of their creative by repurposing assets from other channels for YouTube. Now, they’re driving greater efficiency, agility, and performance across their entire media mix.
Saleha Ashikali
Senior Media Manager, Havas
Faheem Ahmad
Head of Growth, Chalhoub
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