Corporate Responsibility

Social Responsibility at Smartly

At Smartly, we commit every day to promoting trust, equality, diversity, accountability, and learning through our work and company practices.

Giving Back and
Holding Accountable

We believe in social media’s promise to connect people and in the responsibility of businesses to support their communities. We hold our community – our customers, partners, and employees – accountable to share these commitments and act as role models within their own communities. We don’t do business with any company that promotes or engages in discrimination, harassment, intimidation, or threatening behavior, advocates violence, or violates or threatens to violate human rights or civil liberties.

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1-1-1 Model

1% of Our Profits, Time and Product Is Dedicated to Social Impact

In 2020, we adopted a 1-1-1 model for social impact, which means we dedicate 1% of our profits to philanthropy, 1% of our time to volunteering, and 1% of our product through pro bono initiatives.
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We primarily focus on three social impact initiatives: Women & Girls, Education, and the Environment. In these focus areas, we carry out donation matching and engage in wider social initiatives.

#GirlsTakeover – Inspiring Future Women Leaders in Tech

Creating and maintaining an inclusive environment where everyone feels respected and heard is at the core of Smartly's culture. To help cultivate inclusive environments, one of Smartly's social responsibility commitments is to support women
and girls.

Compensating Emissions

What emissions we can’t reduce, we compensate

Our portfolio of carbon capture projects covers both traditional carbon capture methods, such as forest conservation and reforestation, and innovative carbon capture methods, like soil carbon and biochar. To tackle the uncertainties in carbon capture and ensure our carbon neutrality, we overcompensate our annual emissions. So far, we have contributed to capturing over 14,000 tCO₂ from the atmosphere.