Unlock the full potential of your advertising budget across channels like Google, Meta, TikTok, Pinterest and Snapchat—all from one platform. Our AI-powered Predictive Budget Allocation dynamically optimizes your ad spend in real time, maximizing performance while reducing manual workload—giving you control with built-in guardrails, so you can focus on strategic initiatives.
Our AI-powered Predictive Budget Allocation (PBA) dynamically optimizes your ad spend in real time, maximizing performance while reducing manual workload. Focus on strategic initiatives and let PBA handle the rest.
Automatically distribute your budget to top-performing campaigns and channels based on real-time data.
Achieve precision with intelligent optimizations that instantly adjust to market changes.
Control all your advertising efforts from a single dashboard, simplifying reporting and data analysis.
Manual work is out. Saving time while delivering results you can trust is in. Are you ready to let us do the heavy lifting so you can focus on your next big idea? Here’s what you can expect:
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(KLM Royal Dutch Airlines)
PBA adapts to your goals by analyzing your data and optimizing performance, while allowing you to monitor progress and gain insights to improve your strategy.
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Customize KPIs to match your goals, as PBA analyzes your unique data to align optimizations with your brand’s performance drivers
Customize KPIs to align with your business goals, allowing PBA to learn from your unique data and accelerate optimization performance based on insights tailored to your brand.
Achieve superior, consistent campaign performance with PBA’s intelligent learning and acceleration phases, which continuously optimize your ads for maximum impact without the need for manual adjustments.
Crafted for the future of your business, our exclusive AI is designed to leverage customizable first and third-party data. This empowers you to maximize your return on ad spend throughout the entire sales funnel by merging your data with our state-of-the-art cross-channel intelligence.
Enhance your insights further by seamlessly integrating incremental and Marketing Mix Modeling (MMM) insights into PBA. Tailor your approach by setting custom multipliers for platform performance, conversion, and revenue metrics. This level of customization is available at the platform, account, campaign, and ad set levels, ensuring flexibility and precision in achieving and exceeding your goals.
PBA consistently fine-tunes budgets using performance data and strategic adjustments. It optimizes precisely, allowing platforms to adapt pacing for maximum impact. This streamlines your team's budget management, potentially saving up to 5 hours a week.
Experience unparalleled productivity with AI-driven automation across the campaign lifecycle, empowering your team to concentrate on meaningful tasks such as understanding insights and scaling campaigns.
Set-up in minutes and watch performance increase as the model makes the most of your budget. In fact, Smartly customers see an average 10% CPA improvement.
You input your own first or third-party data. This ensures budgets are allocated where you see results based on your preferred measurement, such as lifetime value or incrementality. Plug the data into Smartly, set it as the goal for Predictive Budget Allocation, and let AI optimization allocate budgets between campaigns or ad sets based on your end goal.
Optimize against an endless number of goals - Any GA or Adobe data for example. Also they often have internal attribution and incrementality models, for example using Marketing Mix Modelling
Joris Mulders
Global Paid Social Manager - KLM Group
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