Smartly helps scale creative asset production while streamlining TikTok campaign management and optimization alongside other social platforms so you can focus on what matters most: delivering TikTok-worthy experiences for your audiences.
Smartly's Creator Connect service offers scaled production of Creator-style assets built to drive performance on TikTok and reach new audiences in an authentic way. Your Creator Connect team sources the perfect Creator collaboration, facilitates the relationship, and analyzes performance to optimize assets each month.
Creative fatigue happens as quickly as TikTok trends come and go. Smartly's Video Templates make it easy to scale TikTok video variations with elements such as localized text overlays and frequently refreshed creatives. Smartly users can test TikTok overlays, ensuring live ads stay “in the safe zone.”
Automate creative production across your product catalog to test variations, avoid ad fatigue, and ensure you’re serving fresh native ads to your shoppers. Avoid manual errors with flexible feed processing to make your data source compatible with TikTok. Measure real-time insights from your third-party data integrations and custom-defined KPIs to optimize strategies and improve shopper engagement.
Build and launch multiple campaigns, ad groups, and ads at once and save time with in-platform bulk campaign adjustments (no bulk sheet needed). Swap manual monitoring processes for automated status and budget triggers so you can manage campaigns and set budgets while you’re away, even during non-work hours or holidays.
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