Samsung Power Upper Funnel Success with Smartly Brand Pulse

About the Customer

Samsung Electronics inspires the world and shapes the future with transformative ideas and technologies that give people the power to discover new experiences. With a constant focus on innovation and discovery, they keep redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.

Industry

Technology

Company Size

260,000

Objective

Ensure that each Samsung product reaches the right audience at the right time. The focus on upper funnel precision and holding all advertising spend to account is critical to the overall marketing strategy.

Solution

With Brand Pulse, you can see upper funnel metrics like reach and frequency, deduplicated across channels, in real-time. You can make privacy-safe, data-driven decisions, eliminate wasted ad spend, and maximize the impact of every touchpoint across platforms.

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"With Brand Pulse, we could make in-flight adjustments based on real-time data. We reallocated budgets, refined our media mix, and, importantly, we were able to eliminate frequency wastage entirely. This year, we hit our target perfectly—something we hadn’t been able to achieve before."