Driving Exceptional Results for Emma Sleep with Performance+

Emma Sleep, a global leader in sleep products, sought to elevate its performance marketing campaigns on Pinterest. With ambitious growth targets, the team aimed to surpass existing benchmarks by optimizing their creative and campaign management processes. Leveraging Smartly’s tools to run their Performance+ campaigns, they tested alongside Business as Usual (BAU) campaigns to assess the impact. This partnership marked a unique case for Emma Sleep, as they were the first partner to test Performance+ on Pinterest via Smartly.

Emma Sleep utilized Smartly’s advanced automation and creative tools to execute both their Performance+ and BAU campaigns. By integrating pre-designed templates into their workflows, they maintained brand consistency across creatives while driving scalability.

Performance+ bundles Pinterest’s automation and AI features to simplify campaign creation and boost campaigns to maximize ad impressions, and Smartly is the first partner to offer these features outside of Pinterest’s native tools. Performance+ is available for Consideration, Conversion, and Catalog Sales objectives. The Catalog Sales objective also includes additional creative optimizations via Performance+ Creative. These capabilities are strategically designed to enhance campaign efficiency and maximize return on ad spend (ROAS), all while ensuring alignment with Pinterest’s platform-specific benchmarks and best practices.

The implementation of Performance+ delivered outstanding results across Emma Sleep’s Pinterest campaigns. Performance+ contributed to 28% of the total revenue generated from Pinterest during November. Furthermore, Emma Sleep achieved an impressive ROAS of 10.4, significantly exceeding their platform benchmark. Specifically for the German market, Emma Sleep saw Performance+ outperforming BAU campaigns and delivering a 25% improvement in ROAS. In terms of revenue generated, the campaigns also outpaced BAU efforts by a similar 25% margin. These results underscore the transformative potential of Performance+ in driving revenue and efficiency.

Overall Impact Across All Markets:

• Performance+ contributed to 28% of the total revenue generated from Pinterest during November.
• Achieved an impressive ROAS of 10.4, significantly exceeding their platform benchmark 

Germany Market-Specific Impact:

• 25% better ROAS: Performance+ outperformed BAU campaigns, delivering a quarter more efficiency in return on ad spend.
• 25% higher revenue: Revenue generated by Performance+ campaigns outpaced BAU efforts by a similar margin.

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