Grover drives a 70% decrease in costs with Smartly and Meta’s Advantage+ Shopping Campaigns

About the Customer

Founded in 2015 by Michael Cassau, Grover is a Berlin-based market leader in technology subscription rentals, including computers, cameras, and gaming devices, present in Germany, Austria, The Netherlands, Spain, and the US.

Industry

Retail

Company Size

400+

Goal

Consolidate marketing efforts and improve performance with Meta’s new campaign type, Advantage+ Shopping

Grover tested Advantage+Shopping Campaigns (ASC) as a way to improve performance without increasing workload, by targeting both existing customers and also acquiring new ones. While starting their tests on ASC via Ads Manager, Grover turned to Smartly.io Workspaces and gained even more efficiency with their campaign setup.

Solution

Smartly.io’s unified campaign creation experience

Smartly.io Workspaces provided Grover a unified dashboard to launch and manage their ASC campaigns. Teammates could work simultaneously across campaigns, improving efficiency in creating and optimizing campaigns, launching new ads, and making bulk changes. The team was also able to leverage Smartly.io’s dynamic templates to launch top performing creatives across different ad formats, such as collection, carousel, and single image/video ads.

Advantage+ Shopping campaigns have helped us reach great efficiency. We are now able to target our prospecting and existing customers into one campaign while delivering high-performance assets and minimizing manual tasks.

Diego Pineda Castro

Senior Paid Social Specialist

Results

Advantage+ Shopping Campaigns result in an increase in conversions and a reduction in costs.

Compared to their BAU campaigns, ASC drove very positive results. On average, Grover saw a 19% reduction in CAC and a 70% decrease in CPAs. They also drove 43% more conversions through their internal attribution and data measurement.