Photowall drives performance and scale by templatising and automating UGC assets

About the Customer

Photowall specializes in personalized wall art, aiming to transform interior spaces through custom design. Known for its commitment to quality, design innovation, and tailored solutions, the company focuses on creating unique, made-to-order wall coverings that enhance spaces and reflect individual styles. Photowall’s offerings cater to clients seeking distinctive designs that add personality and vibrancy to their surroundings.

Industry

Home Furnishings

Company Size

Objective

Photowall sources user generated content (UGC) directly from creators and wants the assets to be scalable and perform across all 22 markets they operate in. Seeing Instagram Reels as a prime opportunity to reach their key audience, Photowall needed to ensure their content is fresh and personalized for their hyper-local audiences.

Solution

Photowall had a robust automation set up in place across all their markets and funnel stages, and had previously adopted Smartly’s Image and Video Template solution to automate creative production. This had enabled them to launch new designer collections in record-breaking time.

A Smartly Creative Services Partner hosted a creative workshop on expanding the use of Smartly’s template tools for UGC. This helped Photowall easily expand their tried and tested approach to creating localized UGC content using modular layouts, text overlays, and CTAs—powered by automation feeds.

Integrated directly into Smartly’s workflows, the solutions enabled Photowall to create and iterate on 204 ads simultaneously, and unlock significant reach across Instagram Reels with creative assets that fit perfectly to the requirement of the highly visual placement. The solution powered scale and performance, helping Photowall save over 24 hours of time each week.

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“Automating our UGC content production with Smartly helped us scale and localize our UGC creatives to all our 22 markets, saving us time, and unlocking reach on Instagram Reels with creatives that fit the placement perfectly.”