Noom Achieves Scale and Efficiency with Google Demand Gen Campaigns
KEY FINDINGS:
19%
Performance uplift over BAU
46%
Conversions by 55+ consumers
You can go to the gym, you can eat less, you can track your calories. Noom does the hard part - the behavioural and psychological science to help you keep the weight off and live a healthier life. Noom is an app that really breaks the stigmas of weight loss and moves away from conventional mis-information overload.
Noom was looking to extend performance for their subscription-based food and wellness app. They needed a solution that allowed them to improve reach and complement their existing paid social activities without stretching creative bandwidth.
By leveraging Smartly for Google Demand Gen, Noom was able to tap into Google users across YouTube, Discover and Gmail. Demand Gen performed 19% better than BAU and reached an older demographic more efficiently than other channels, specifically during peak.
Noah Levenson
Sr. Director, Head of Growth Marketing - Noom
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