Jumeirah transforms hotel advertising by using AI and automation to achieve a 109% ROAS boost

About the Customer

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 28 properties across the Middle East, Africa, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab. The brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels, and luxury residences

Industry

Travel

Company Size

Objective

Managing and optimizing a large volume of campaigns across numerous hotel locations was a daunting, resource-intensive challenge for Jumeirah. The team faced inefficiencies in manual campaign adjustments and struggled to act swiftly on optimization opportunities. Post-live edits were further complicated by fragmented budgets at the individual hotel level.

They needed a cutting-edge solution to streamline workflows, increase efficiency, and maximize return on ad spend (ROAS) across their portfolio.

Solution

Jumeirah transformed its advertising strategy by leveraging Smartly’s AI-powered Predictive Budget Allocation (PBA) and campaign automation.

With PBA, they harnessed machine learning to perform over 1,000 automated optimizations, precisely tailored to their KPIs. The AI continuously analyzed performance data, predicting trends and reallocated budgets in real-time to ensure maximum impact. This always-on approach to optimization drove a 109% improvement in ROAS and reduced CPC by 59%.

By leveraging automation feeds and Workspaces, they streamlined campaign management across their hotel portfolio, removing the need for labor-intensive manual adjustments. The solutions facilitated seamless updates, saving 372 hours of manual effort while reducing post-live complexities. Campaign setups and optimizations became replicable, empowering them to launch campaigns with unmatched speed and efficiency.

This powerful combination of AI-driven budget allocation and automation provided Jumeirah with the ability to scale effortlessly while delivering notable performance improvements.

“Smartly has transformed our approach to campaign management, enabling us to refine marketing strategy, streamline workflows, and automate many areas of our marketing efforts. This has delivered a significant ROAS uplift and saved valuable time. We look forward to advancing our partnership and driving further innovation with Smartly in the future.”