The Smartly Blog

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Balancing People and Profit: Pinterest's Approach to Technology, Emotional Well-Being & Responsible Business Practices

Why Women's Sports Are the Next Big Play

AI-Driven Creative Strategies: 5 Game-Changing Possibilities

Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024

Unlocking Full-Funnel Potential: 4 Strategies for Modern Commerce

Amazon Ads: The Power of AI in Full-Funnel Marketing

Smartly's AI-Powered PBA: The Future of Cross-Channel Budget Optimization is Now

ADVANCE 2024: Google, Meta, Pinterest, Snap, and TikTok Come Together to Talk Advertising For Good

ADVANCE 2024: The 5 Waves of Creative Change Fueled by AI

ADVANCE 2024: Why Meaningful Ad Engagement Calls For a Simplified Workflow

From Brand Love to Cultural Change: What it Takes to Succeed in Advertising

Advancing Advertising for Good: Pinterest’s Commitment to Positivity and Mental Well-being

TikTok’s Perspective on Leveraging AI for Deeper Audience Connections

4 Ways AI is Revolutionizing Ad Storytelling

How to ADVANCE Your Creative Insights Into Tactical Campaign Moves

How Noom Enhanced Scalability with Google Demand Gen Campaigns

How foodpanda Scales Video Ads Across 400+ Cities

5 Ways to Improve Cross Channel Advertising For Holiday Shopping and Beyond

How to Boost Ad Engagement on Snapchat

5 Reasons to Attend ADVANCE 2024

5 Strategic Ad Takeaways from Cannes 2024

Driving Efficiency and Effectiveness: PwC Evaluates the Smartly Platform

The State of Digital Creative: New Research Report Highlights The Universal Truths of Creative Excellence

How Smartly Creative Ups Your AI-Powered Ad-Design Potential

4 Real-Time Optimization Strategies with Brand Pulse

3 Steps to Unlock the Social Power of YouTube and Google Using Demand Gen

3 Retention Benefits for Agencies Using Smartly

5 Trends for Creative Advertising Success

4 Top Tips for Travel Marketers

How Foot Locker Stepped Into a Gen AI Marketing Journey

Top 5 Benefits of Real Time Brand Measurement

Smartly Brand Pulse Helps Marketers Connect Full Funnel Performance in Real-Time

The Power of Gen AI: How Leading Brands Slash CPA & Boost ROAS

Stop the Scroll: How to Create Ads Your Audiences Will L<3VE

7 Tips to Craft Winning Short-Form Video Ads for The Super Bowl and Beyond

4 Steps to A Successful Multi-Merchant Ad Campaign

HelloFresh Cooks Up Enhanced ASC Campaign Results

3 Best Practices for Advertising During Ramadan

How to Elevate Your Meta Catalog Ads: The Power of Dynamic Video with Smartly

IAB ALM: 3 trends dominating the conversations with advertisers right now

6 Must-See Digital Advertising Strategies From CES 2024

2024 Trends in Focus For the Digital Advertiser

Flying High in 2024: Lunar New Year Digital Advertising Tips

Top 5 Resources for the Digital Advertiser

Elevating Travel Marketing: Where Creativity Takes Flight

Out With The Old, In With The New: Build Faster Campaigns With Smartly Workspaces

2023 Holiday Ad Trends: Uniqueness, Unity & Unabashed Consumerism

How to Minimize Bottlenecks and Boost Efficiency in Digital Advertising

Smarter Advertising Series - Maximize Your ROAS

3 Ways to Take Your Meta’s Advantage+ Campaign to the next level

Top 5 Strategies for Smarter Budget Allocation in Digital Advertising

Charting a Course for Google's Cookie Deprecation

Mastering Q5: A guide to Successful Q5 Ad Campaigns

3 Tips to Maximize Creator Collaboration for More Authentic Social Ads

How Creator-Driven Commerce is Influencing Advertising Strategy

5 Ways that Creative AI will Transform Performance Marketing

Key Benefits of Smartly's Generative AI

Generate High Quality Creative for Google Demand Gen Campaigns

Digital Marketing Best Practices for a Successful Black Friday and Cyber Monday

3 Best Practices to Crush Your Social Advertising this Holiday Season

5 Ways to Improve Your Social Ads With Shopping Ads: The Opportunity for Commerce Brands

Smartly Partners with LiveRamp Brings Sophisticated Identity Solution to Advertisers

Make it Count: New ANA Report Emphasizes Performance Optimization

Take a Sip of Rosé Every Time You Hear AI

A new era for social creative: How Google and Smartly are leading the way

TikTok is launching into General Availability today!

TikTok Creative Best Practice: The Power of Tutorials

TikTok Creative Best Practice: The Unboxing Videos

Smartly Presents: Creator Connect 2.0

One Platform, Many Possibilities: Introducing The 2nd Age of AdTech

Top Digital Advertising Trends for 2023

Top Three Tips for a Prosperous Lunar New Year

Smartly Adds an Extra “+” to Meta’s Advantage+ Shopping Campaigns

Digital Advertising Tips for a Stellar Q5

AdWeek 2022 with Smartly, TikTok, and Uber

The 2022 Holiday Shopper Wants Discounts and Authenticity

#WeAreTheGirls – Empowering Young Females to Promote Gender Equality

The Power of Good Creative

Smartly Takes Your Snapchat Dynamic Travel Ads to New Heights

Becoming the Leading Digital Advertising Platform with Ad-Lib.io and Viralspace.ai

How to Prepare for Black Friday Advertising

The Future of Video is Short

Reel in Success this Holiday Season

Smartly Launches TikTok Shopping Ads Ahead of the Holidays

Get ready and plan for the Mega Sales Days in APAC

The TikTok Journey of Creation and Brand Marketing with Corporate Natalie

The Key to Gen Z’s Heart Is Through Variety, Authenticity and Creativity

Top 5 TikTok Trends

Why Brands Should Invest in a Metaverse Strategy Now

Ace Your Back-to-School Campaigns

Optimizing for Your Best Ever Holiday Campaigns

Driving Brand Loyalty with Facebook In-stream Video Ads

Leading the Changing Ad Market

Smartly Way to Make TikToks, Not Ads

Key Takeaways from the TikTok 'For You' Summit: What do marketers need to know?

Introducing Smartly for TikTok: Creating Playful and Fun Ads Together

Sizing Up Our Carbon Footprint to Know How to Shrink It

Non-Linear Leadership Paths Make for Diverse Expertise

#GirlsTakeover – Inspiring Future Women Leaders in Tech