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TikTok has fundamentally changed how consumers interact with ads, shifting from passive viewing to active engagement. The audience expects native, relevant ad content that feels connected to their social experiences. The TikTok platform is centered on engagements through short, captivating videos and presents a channel to enable brands to creatively build stronger loyalty and deeper connections with their audiences.
At Smartly’s ADVANCE 2024 – September 18 in New York City – TikTok joins an agenda of adtech visionaries sharing bright ideas to help digital advertisers create content that inspires and ignites brand love.
Check out a preview of TikTok’s key content highlights in our ADVANCE Q&A:
Smartly: How has TikTok changed the landscape of digital advertising?
TikTok: TikTok has revolutionized digital advertising by putting creativity and engagement at the forefront. Unlike traditional platforms, where ads are often viewed passively, TikTok encourages users to interact with branded content. This could mean using a branded effect, or even creating content inspired by a brand’s campaign. By fostering this active participation, TikTok helps brands build deeper connections with their audiences.
Smartly: What are the key trends digital marketers need to be plugged into?
TikTok: One of the biggest trends is the rise of short-form video as a preferred content format. Consumers today have shorter attention spans and are looking for quick, engaging, and visually appealing content. Additionally, there’s a growing demand for authenticity in advertising. Users want to see actual, relatable content that feels genuine and not overly polished. This has led to brands adopting a more transparent and conversational tone in their marketing efforts.
Smartly: How is TikTok helping brands tap into these trends?
TikTok: TikTok offers a variety of tools and solutions designed to help brands create engaging content that resonates with users. For example, our TikTok Symphony suite of AI-driven creative solutions allows brands to brainstorm ideas, identify trends, and produce scale-quality content. This blend of human creativity and AI efficiency enables brands to be more agile and responsive to the ever-changing digital landscape. Our focus on fostering community and encouraging user participation also helps brands build strong, lasting relationships with their audiences.
Smartly: What can attendees expect from TikTok at ADVANCE 2024?
TikTok: At ADVANCE 2024, TikTok will share insights into how brands can leverage creativity and technology to engage with audiences in new and meaningful ways. We’ll discuss our latest tools and features, sharing success stories from brands that have successfully used TikTok to drive engagement and achieve their business objectives. We’re excited to be part of this conversation and to share our vision for the future of digital marketing.
Be Part of the Movement at ADVANCE 2024
TikTok is redefining how brands connect with consumers, and at ADVANCE 2024, their experts share the strategies you need to evolve your brand and create customers for life.
Discover how to tap into AI-driven tools, ignite audience engagement, build lasting brand love, and get actionable insights to elevate your marketing strategy. Register today to secure your spot at ADVANCE 2024 on September 18 in NYC.
Let’s advance together—see you in NYC!
For more helpful insights on how to maximize your digital advertising strategies, check out our latest content Guide: The Smartly Guide to Driving Full Funnel Conversions on TikTok.
