In today's marketing landscape, where creativity sets brands apart, AI is paving the way for both increased efficiency and reimagined creative potential. Smartly has been leading the charge in AI-powered creative and campaign innovation, and we’re thrilled to announce that Smartly has been named a leader in The Forrester Wave: Creative Advertising Technologies, Q4 2024. 

This recognition underscores our commitment to innovation in seamlessly integrating creative and media workflows for marketers, particularly across paid social and shoppable ads.

Forrester evaluated Smartly on the value we provide to more than 700 customers – from improving creative processes and streamlining workflows – to enhancing performance and preparing advertisers for the next era of advertising. We celebrate this accolade with our customers who consistently inspire us to innovate and deliver on a roadmap for their needs today and in the future. 

Check out how our customers are harnessing the power of AI and enhanced workflow tools to ramp up their creative collaboration and audience engagement: 

Intelligent Creative That Stops the Scroll
Smartly’s unified creative suite, Smartly Creative, powers intelligent creative  that sets the platform apart from competitors. Committed to bridging the gaps between creative automation and media synergy, Smartly offers advertisers advanced AI and predictive capabilities to produce, personalize, and power intelligent creative, including predictive budget allocation, automated creative fatigue detection, as well as AI-powered resizing tools provide a competitive edge for brands seeking to optimize cross-channel performance.

Foot Locker's Gen AI Initiative Results in a 28% Drop in CPA

Teaming up with Smartly as one of the first to try their Gen AI capabilities, Foot Locker enhanced their Dynamic Product Ads to match their website seamlessly. They produced more than 10,000 refreshed product images with new scenes in a single click, ensuring brand consistency across their ad catalog and transforming product visuals across European markets. The brand saw:

• 32% uptick in Click Through Rate (CTR)
• 28% decrease in CPA costs
• 10K+ reshot products

Delivering Unique and Personalized Experiences and Proven Performance Results

Smartly integrates creative production, personalization, and optimization with media performance data to streamline campaign management.

We’re excited to be leading the charge empowering marketers to address the growing demands for integrated media and creative solutions. On average, advertisers see an 11% uplift when using Smartly’s Cross Channel Predictive Budget Allocation (PBA) tool to fine-tune their cross-channel strategy. With a refined focus on automated optimization, performance marketers are empowered with a table stakes solution to drive double-digit performance growth across channels.  

DiDi decreased Cost Per Install by 6% using Predictive Budget Allocation across digital channels

DiDi's main objective this year is to drive incremental app installs by reaching new audiences and better allocating budget across different channels. DiDi acted based on changes to performance and let the algorithm decide the ideal share of budget according to where it's finding the cheapest results, avoiding manual tasks and guesswork to define and manage this every day. The brand saw:

• 6% decrease in Cost Per Install (CPI)
• 10% increase in installs
• 10% increase in conversion rates

Smartly’s platform unifies creative automation and media management, delivering seamless integration, personalization, and scalability across paid social, shoppable ads, and the open web. By combining powerful AI-driven predictive tools with dynamic creative optimization, Smartly allows brands and agencies to stay ahead of creative fatigue and deliver high-impact, data-informed ads at scale. See how Smartly can help your brand. 

Discover how Smartly stacks up in The Forrester Wave: Creative Advertising Technologies, Q4 2024. Read the full report here.