How to Optimize Your Multichannel Marketing Strategy for 2025

In today’s digital landscape, brands must meet consumers where they are—across multiple platforms like TikTok, Meta, Instagram, Pinterest, and Snapchat. A multichannel campaign strategy is no longer optional; it’s essential for driving engagement, increasing conversions, and staying competitive.

As digital advertising becomes more AI-driven, marketers need data-backed insights, automated tools, and dynamic budget allocation to maximize their impact. That’s where Smartly comes in—simplifying and supercharging multichannel advertising so brands can scale campaigns with ease and precision.

3 Ways to Simplify Your Multi-Channel Campaigns 

1. Reach Audiences Across All Platforms with Creative Automation

Building a multichannel presence keeps your brand top-of-mind—no matter which platform your customers prefer. But executing that strategy can be complicated and time-consuming.

Smartly’s unified platform eliminates those barriers by letting you manage all your campaigns in one place. This streamlines your workflow, minimizes manual errors, and ensures your messaging stays consistent across every channel.

Creative production can be just as resource-intensive as managing campaigns. Smartly’s Creative Suite addresses this challenge by automating the generation of visual assets—think high-quality images and videos tailored to each platform, instantly. Historically, marketers have versioned hundreds of creative assets for each platform. With this tool, you can scale creative quickly and in one centralized location, without sacrificing brand quality or cohesion.

Foot Locker’s AI-Powered Personalization

Foot Locker leveraged Smartly’s AI-powered creative automation to deliver personalized ads at scale. By automating and accelerating creative production—without sacrificing brand consistency—they achieved standout performance gains: 

• 28% reduction in Cost Per Acquisition (CPA)
• 32% increase in Click-Through Rate (CTR)
• 10,000 product images refreshed with AI​

These results show how creative automation can drive measurable performance across multiple platforms.

2. Optimize Budget Allocation in Real Time

Once your creative is set, the next challenge is optimizing media spend. In a multichannel world, pouring your entire budget into a single platform can lead to diminishing returns.

Instead, brands need data-driven, dynamic budget distribution to make the most of their investment. For instance:

• Imagine Brittany uses Instagram for style inspiration, but builds her wishlists on Pinterest.
• Meanwhile, Jessica gathers inspiration on Pinterest and buys through Instagram ads.

To navigate this complexity and ensure you’re in front of the right audience on the right channel, Smartly’s Predictive Budget Allocation (PBA) tool automatically shifts your spend across platforms based on real-time performance. This eliminates guesswork and manual adjustments, allowing your budget to follow the best-performing channels in the moment.

DiDi Drives Results with Predictive Budgeting

Global ride-sharing company DiDi used Smartly’s PBA to optimize its multichannel ad spend. Using a custom KPI that simulates the CPIC (Cost Per Incremental Conversion) in each platform, DiDi ensured optimal allocatiosn across ad sets, campaigns, and channels. The results speak for themselves:

• 10% increase in conversion rate
• 6% decrease in Cost Per Incremental Conversion (CPIC)
• 10% increase in app installs​

Smart budget allocation ensures every dollar works harder—no matter where your audience scrolls.

3. Leverage AI for Enhanced Personalization

Today’s consumers expect brands to “know” them. Generic ads no longer cut it. In fact:

• 71% of consumers expect personalization and 76% get frustrated when ads don’t deliver tailored experience, according to McKinsey, 
• 80% of consumers are more likely to buy from brands that offer a personalized experience (Epsilon).
• 74% of marketers plan to use conversational ads in 2025, a growing trend where brands interact directly with consumers via messaging apps like WhatsApp, Messenger, and Instagram DMs​.

Smartly uses AI and Dynamic Creative Optimization (DCO) to meet these expectations. Instead of creating one-size-fits-all assets, Smartly personalizes creative elements—text, images, CTA buttons—based on real-time signals like audience behavior, platform usage, and even the weather.

Imagine: A customer sees a McDonald’s ad promoting a refreshing iced drink because it’s 85°F and sunny in their city, while someone in a colder region gets a steaming hot coffee offer—all powered by Smartly’s weather-based creative. See how it worked for McDonald’s.

With Smartly, brands can:

• Automatically optimize creative in real time
• A/B test variations to surface top performers
  Tailor content based on user engagement history and contextual factors like location and weather
• Deploy conversational ads on messaging platforms for high-touch, chat-based engagement

These strategies drive more relevant, timely experiences—boosting engagement, strengthening connections, and ultimately increasing conversion rates.

‍

The Future of Digital Advertising is Multichannel—Are You Ready?

As consumer behavior becomes more fragmented across platforms, multichannel campaign management is no longer a nice-to-have—it’s a necessity. Smartly offers a comprehensive platform to help marketers create, manage, and optimize at scale with confidence.

By leveraging Smartly’s automation, predictive budgeting, and personalization tools, brands can stay competitive and agile in an ever-evolving digital landscape.

Seamless Multichannel Advertising Starts Here

The future of digital advertising is multichannel, automated, and AI-powered. Smartly provides a seamless, scalable solution that enables brands to optimize ad performance across every major platform.

Ready to take your multichannel campaigns to the next level? Request a demo of Smartly today.