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Digital ad spending on video is expected to reach $268B by 2029—because video isn’t just content. It’s the most effective way to capture attention and drive sales. Now, Smartly is making it easier than ever to scale video ads across Meta, TikTok, and Snapchat.
With the expansion of Video Templates for Catalog Ads, brands can now transform static product images into dynamic, high-performing video ads while maintaining brand consistency and creative control.
Why Video? The Data Speaks for Itself
Video has proven to drive better performance across digital channels. In fact:
- Buyers retain 95% of a message after watching a video compared to just 10% when reading.
- Video ads in mobile apps have a 7.5x higher click-through rate (CTR) than display ads.
- Users are 52% more likely to share video content than any other type of media.
These engagement and performance benefits are why Smartly is doubling down on scalable, automated video solutions, which are now available beyond Meta and across TikTok and Snapchat.
Effortless Video Production at Scale
Smartly’s Video Templates for Catalog Ads transform how advertisers approach dynamic product advertising, making it easier than ever to scale engaging video ads across multiple platforms. Traditionally, Dynamic Product Ads (DPA) have relied on static images, limiting creative impact and engagement. By introducing Video Templates, advertisers can now effortlessly enhance their catalog ads with high-quality, on-brand videos, driving better performance while keeping workflows efficient.
With the flexibility to create custom designs while maintaining brand control, Smartly ensures that brands can maintain creative control and consistency while automating video production. Whether an advertiser is launching a campaign on Meta, TikTok, or Snapchat, Smartly’s multi-channel support enables them to repurpose and scale their best-performing creatives across different channels—all within a single platform.
How it Works: Simplified, Scalable, Effective Advertising
Smartly’s Video Templates remove the complexity of manual video production by integrating AI-powered creative tools directly into the catalog ad workflow, enabling time savings and improved performance.
Advertisers can:
- Convert static product images into engaging video ads using Smartly’s template-based automation.
- Apply brand elements like logos, fonts, and colors seamlessly to ensure consistency across channels.
- Automate creative updates with video ads that can dynamically adjust as product details and seasonal messages
- Leverage AI enhancements such as background removal, auto-cropping, and intelligent scene generation to refine video assets with minimal effort.
- Create language variations to reach a global audience.
- Boost ad performance, reduce cost per action, and increase click through rates.
Unlike native platform tools, which often require separate creative builds for each channel, Smartly’s solution allows advertisers to streamline multi-channel execution. It eliminates the need to manage video creation in multiple systems, saving time and ensuring campaigns are optimized for success across each platform.
Seamless Cross-Channel Expansion
The internet is sprawling, so brands must continue to meet audiences where they engage most. However, different channels require different creative approaches—what works on Meta may need format, duration, or messaging adjustments to succeed on TikTok or Snapchat.
Smartly’s cross-channel video expansion eliminates this complexity by enabling advertisers to repurpose existing creatives from Meta’s Catalog Product Video (CPV) to TikTok and Snapchat’s Product Level Video (PLV) with just a few clicks. Instead of rebuilding assets from scratch, brands can scale what’s already working and ensure their video strategy remains cohesive across multiple touchpoints.
By centralizing video ad creation, automation, and optimization into one platform, Smartly empowers advertisers to scale high-performing video ads efficiently, boost engagement, and drive better results—no extra resources required.
Case Study: Catalog Product Videos in Action
talabat, a leading food delivery platform in the Middle East and North Africa, saw game-changing results by expanding Smartly-powered catalog video ads from Meta to TikTok:
- 12% decrease in CPA
- 42% increase in CTR
- 11% more reach
“Smartly’s sophisticated automation and seamless integration empowered us to effortlessly scale bespoke, captivating ad experiences, achieving unparalleled performance and optimizing return on investment,” shared Glen D'Souza, Senior Performance Marketing Specialist at talabat.
After achieving success with Smartly’s Catalog Product Video (CPV) on Meta, talabat easily repurposed existing templates for TikTok’s Product Level Video (PLV), scaling video production across channels without additional creative work.
FACES and foodpanda experienced similarly significant decreases in their CPA by using Smartly to unlock Catalog Product Video on Meta.
“With Smartly’s image and video templates, FACES has been able to create magical customer experiences that were previously out of reach,” shared Faheem Ahmad, Head of Growth at FACES. “We've also actively leveraged Smartly’s optimization and scaling tools, and the results have been incredibly promising.”
Multi-Channel Video is the Future
Video ads outperform static ads, offering better engagement, conversions, and ROI. While video used to be a major lift, Smartly makes video creation effortless. With Video Templates for Catalog Ads, you can convert your catalog of stills into video ads in minutes.
Now, scaling across channels is seamless, too. You can quickly transform content built for Meta into engaging TikTok and Snapchat ads.
With Smartly’s Video Templates for Catalog Ads, you can amplify your reach, enhance performance, and diversify your creative strategy—without additional manual effort.
Ready to scale your catalog ads with video? Learn more about Smartly’s Video Templates and start driving better performance today.
