How Noom Enhanced Scalability with Google Demand Gen Campaigns

While a core challenge for brands is to extend their ad reach and engagement, it’s critical not to overrun team resources and bandwidth to get the job done. 

‍Noom — a wellness app focused on sustainable weight loss through behavioral and psychological support – sought to extend performance for its subscription-based food and wellness app. The brand needed a solution that allowed them to improve their reach and complement their existing paid social activities without stretching creative bandwidth. 

“We used Smartly to easily extend our short-form video from Paid Social onto Demand Gen. Using Demand Gen as a ‘social complement’, we uncovered a new converting audience for Noom enabling us to drive our business further!” -Noah Levenson, Sr. Director, Head of Growth Marketing - Noom

Check out Noom's story for a behind-the-scenes look at how they leveraged Google Demand Gen and Smartly.io to achieve a 19% performance uplift over business-as-usual. Discover how they reached an untapped audience and boosted conversions by 46% among consumers aged 55 and older, all without creative burnout. 

Watch the video to uncover the brand’s performance strategy. Click here to learn more about the Smartly platform and how savvy brands are optimizing their end-to-end digital advertising strategy.