How to ADVANCE Your Creative Insights Into Tactical Campaign Moves

Advertising is evolving into a powerful driver of societal impact and business success. ADVANCE places you at the heart of this transformation, offering exclusive insights on forging deep connections and building lasting brand love. Our mission is to spark real change and elevate your brand's impact.

This is your opportunity to acquire the skills and tactics to build trust, enhance engagement, and drive loyalty—giving your brand the edge it needs to excel, from blending creativity with commerce to achieving impactful results.

Actionable Insights to Redefine Your Advertising

Preview the transformative strategies you’ll gain from ADVANCE 2024.

These takeaways are designed to enhance your campaigns and shape your 2025 budget. If you attend, here are five key outcomes you'll walk away with:

1. AI-Driven Creativity

• Key Takeaway: Master how to leverage AI for innovative and scalable creative campaigns.
• Application: Discover how real-world examples of AI integration can optimize your campaigns and budget allocation for 2025. These insights will enhance your creative strategies and drive impactful, ROI-focused advertising.

2. Building Brand Love in a Digital Age

• Key Takeaway: Learn how to forge stronger, lasting connections with consumers in the digital era.
• Application: Utilize strategies to build brand loyalty and trust, integrating them into your 2025 plans. Ensure your messaging is authentic and resonates deeply, fueling long-term business growth.

3. The Power of Creative and Commerce Convergence

• Key Takeaway: Achieve the perfect balance between data and creativity for powerful advertising.
• Application: Harness data analytics to fine-tune your marketing strategies and boost campaign performance. Use these insights to allocate resources and maximize impact in 2025 strategically.

4. Sustainability and Purpose-Led Marketing

• Key Takeaway: Integrate sustainability and purpose into your marketing for meaningful business impact.
• Application: Develop campaigns that align with consumer values and societal goals. Use these strategies to guide your 2025 budget towards initiatives that build brand loyalty and differentiate your business.

5. Networking and Collaboration

• Key Takeaway: Forge crucial connections with industry leaders and innovators to unlock new opportunities.
• Application: Leverage insights from workshops and discussions to refine your strategies. Explore potential partnerships and co-branded campaigns to enhance your reach and influence your 2025 budget planning.

Meet the Luminaries Innovating Creativity & Commerce

At ADVANCE, you'll hear directly from the world's most influential industry leaders. This event brings together a distinguished lineup of global experts, all converging to share their invaluable insights and cutting-edge knowledge.

Learn from visionaries representing the biggest digital technology companies, including Google, Meta, Pinterest, Snapchat, and TikTok. Each offers a rare glimpse into the strategies that are driving their success:

• Kara Swisher (Journalist, Host of Pivot) 
• Ynon Kreiz (Chairman & CEO, Mattel, Inc.) 
• Lisa Sherman (President & CEO, The Ad Council) 
• Sean Downey (President, Americas and Global Partners, Google) 
• Blake Chandlee (President, Global Business Solutions, TikTok) 
• Dave Ricks (Chairman & CEO, Eli Lilly) 
• Claudine Cheever (Vice President, Global Brand and Advertising, Amazon) 
• JiYoung Kim (COO, GroupM North America) 
• Laura Desmond (CEO, Smartly) 
• Scott Howe (CEO, LiveRamp) 
• Mallory Swanson, (World Cup Champion, Olympic Gold Medalist, Chicago Red Stars Forward )
• Casey Wasserman, (Chairman and CEO Wasserman)
• Marcela Melero, (Chief Growth Officer, Dove PC North America, Unilever)
• Sarah Travis, (SVP, President, Roundel, Target)

And many more global influencers—senior brand leaders, advertisers, and the key figures driving the fusion of social media, commerce, technology, and storytelling.

ADVANCE is more than a conference; it’s a movement. Lead the charge in your role as you dive into conversations, panels, and workshops designed to arm you with the knowledge and tools required to create brand love and advance your customer experiences. 

Ready to Move Advertising Forward?

Join us at ADVANCE on September 18th in NYC’s Essex Crossing. Discover how your creative insights can evolve into powerful campaign moves that meet the moment and redefine it.

Don’t miss out. Register now and be the change that shapes the future of advertising.