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What happens when you bring together over 150 customers, 40+ Smartlies, and 59 hours of content under one roof? You get Growth Summit 25, a high-energy, high-impact week of innovation, connection, and a whole lot of inspiration.
From the moment we kicked off in Berlin, the energy was undeniable. Customers flew in from across the globe to exchange ideas, explore what’s next, and celebrate how far we’ve come together. Whether it was a product demo, a fireside chat, or a late-night cheers, the spirit of community and curiosity was everywhere.
Innovation, Front and Center
This year’s theme was clear: AI isn’t just the future — it’s the engine powering advertising today. And across every keynote, breakout, and live demo, Smartly demonstrated how our AI-first platform is bringing bold ideas to life.
Here are just a few of the product moments that had the room buzzing:
Video Is Eating the (Ad) World
- 300B videos projected via Smartly AI in 2025
- 55% of all campaigns are already video-led
- Advanced video templates and catalog integrations fueling speed and scale
AI, Now Everywhere
- From idea to ad in seconds: from static to video, from long form to short form, from URL to ad
- Smartly PBA for intelligent budget allocation across platforms
- Conversational ads 1:1 personalization
Produce. Personalize. Power.
- HTML5 and Advanced templates across all formats
- Product-level video templates, tailored for multi-channel use
- AI Creative insights across platforms that you can act on
And that’s just the beginning — we’re building what’s next, together.
Real Results, Real Voices
The most powerful moments of the week? When our customers took the stage.
- Boots showed how merging upper and lower funnel strategies with Conversational Ads is driving measurable results.
- Spotify broke down how Smartly is transforming internal workflows by aligning creative and media.
- GroupM shared how they’re pushing the boundaries of media effectiveness with Smartly’s xPBA.
- Flipkart gave a peek behind the curtain at how they manage a 1.5B product catalog — without missing a beat.
“Smartly continues to evolve and empower us to buy media more efficiently and effectively,” shared Boudewijn Arbouw of GroupM Netherlands. “From conversational ads to attention-based strategies and AI-powered solutions, we’re entering a new era of advertising — and we’re ready for it.”
Community, Curiosity, Collaboration
Beyond the tech and takeaways, Growth Summit 25 reminded us of something even bigger: we’re not doing this alone. We're part of a community — one that shares, challenges, and grows together.
Whether you joined us for a fireside chat or a coffee between sessions, we’re so grateful you were part of it. And if you couldn’t make it this year? There’s never been a better time to see what’s possible.
Let’s Grow Together
Smartly is leading the next generation of advertising, where AI fuels creativity, cross-channel orchestration becomes seamless, and campaigns go from concept to launch in a single step. Interested in learning more? Schedule a platform demo!
