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Smartly is excited to announce the next inspiring addition to your digital advertising events calendar: ADVANCE 2024, a one-day event to bring together smart minds, innovative ideas, and inspiring conversations, September 18 in New York City. .
Hosted at New York City’s illustrious venue Skylight at Essex Crossing, ADVANCE explores the powerful synergy between human creativity and AI-driven innovation. This event will shape the future of advertising, ushering in a new era defined by brand love, business growth, and a bold commitment to creating positive change.
“Advertising is a powerful force for connecting with audiences and driving positive change,” said Laura Desmond, CEO of Smartly. “ADVANCE is designed to inspire attendees to leverage the power of storytelling and creative technology. We want to create advertising experiences that resonate with consumers, drive results, and contribute to a better future.”
Here are five reasons to join the event. Secure your spot today!
1. Embrace the Shift to Social
Social media is revolutionizing how we connect with ads, and you need to be in the know. At ADVANCE 2024, we’ll dive deep into the latest trends and technologies transforming social media engagement. Picture this: your audience not only sees your ads but interacts with them. Uncover strategies that will turn fleeting glances into genuine connections.
2. Connect with Industry Innovators
ADVANCE 2024 is your VIP pass to connect with the brightest minds in media, entertainment, and advertising. Network with top innovators, exchange ideas, and gain exclusive insights from the leaders shaping the future of advertising. Whether you’re looking to forge new relationships or spark creative collaborations, this is the place to be. Here’s a glimpse of the industry trailblazers you’ll hear from:
Kara Swisher
Co-founder of Recode and host of Recode Decode and Pivot, Kara brings unparalleled insights into media and technology. Her sessions will offer valuable perspectives on digital trends and media strategy, perfect for those looking to stay ahead in a rapidly evolving landscape.
Dave Ricks
Chair and CEO of Eli Lilly and Company, Dave offers over 25 years of experience in marketing and drug development. Learn from his expertise in navigating complex global markets and driving innovation, which can help you understand and tackle challenges in high-stakes environments.
Bill Watkins
Chief Revenue Officer at Pinterest, Bill will share his experience in global sales and monetization. Insights he’ll share can help harness social media for business growth and understand effective revenue strategies in the digital age.
Mark Zagorski
CEO of DoubleVerify, Mark oversees global operations and market expansion. Discover his strategies for driving market growth and innovation, which can provide you with actionable tactics for scaling your own business.
Lisa Sherman
President and CEO of The Ad Council, Lisa brings over 35 years of experience in driving social change. Her insights into impactful campaigns and mission-driven leadership will inspire you to create meaningful connections and initiatives within your own organization.
Casey Wasserman
Chairman and CEO of Wasserman Media Group, Casey’s leadership in sports, entertainment, and lifestyle marketing, along with his role in the Olympic movement, will offer you unique perspectives on global branding and event management.
Ynon Kreiz
Chairman and CEO of Mattel, Ynon leads one of the world’s top toy and family entertainment companies. His experience in transforming and managing a global brand will provide you with strategies for brand leadership and innovation.
Plus more to come!
3. Unite Creativity and Technology
The convergence of creativity and AI-driven innovation is at the heart of ADVANCE. Learn how technology enhances storytelling and scales ad experiences that foster brand love and drive business growth. This is your opportunity to see how the latest advancements can elevate your advertising strategy and keep your brand at the forefront of industry trends.
4. Shape the Future of Advertising
Be part of the conversation that’s advancing the advertising industry for good. ADVANCE 2024 will feature dynamic discussions and keynote dialogues that explore how advertising can positively impact society. You’ll gain a fresh perspective on leveraging your brand to contribute to meaningful change and drive industry progress.
5. Beyond the Programming: A Day of Inspiration and Action
The agenda at ADVANCE is designed to inspire and ignite your creative potential. You’ll hear from cultural innovators and leading figures redefining the advertising landscape. Take advantage of this day to gain actionable insights, connect with today’s top marketers, and be part of shaping the future of advertising.
What You’ll Experience at ADVANCE 2024
Opening Panel: The Heads of the Platform World Convene
Moderated by Lisa Sherman of the Ad Council, this insightful and rare panel discussion will feature the heads of the platform world, including Google, TikTok, Meta, Snap, Pinterest, and Amazon, exploring how brands can leverage advertising to create positive social impact.
Fireside Chat: Transforming the Medical Industry
Laura Desmond will lead a fireside chat with Dave Ricks of Eli Lilly, diving deep into how innovation in advertising can transform the healthcare landscape.
Inspiring Keynotes
Hear from cultural innovators who are redefining storytelling and shaping the future of advertising.
In-Depth Discussions
Engage in thought-provoking discussions on the convergence of social, commerce, and technology.
Actionable Insights
Elevate your brand storytelling and cultivate deeper connections with your audiences.
Get Ready to Move Advertising Forward
Embrace the convergence of creativity and AI-technology, and unlock the possibilities for meaningful change. Don’t miss this unique opportunity to be at the heart of advertising’s evolution. Register today to ensure your spot at ADVANCE 2024 and be part of the action driving the advertising revolution. Register now and get ready to shape the future of the industry!
Join the Movement
Visit www.advancesmartly.com/2024 to learn more about ADVANCE and secure your spot at this groundbreaking event.
Together, let's move advertising forward.
