How foodpanda Scales Video Ads Across 400+ Cities

For larger brands that operate across multiple market segments, it can be a significant challenge to create and optimize ads in real time across all platforms. Additionally, being agile and responsive to unexpected market changes is crucial, but many brands struggle with limited capacity. 

foodpanda, a subsidiary of Delivery Hero,is a major player in more than 400 cities across 11 Asian markets, including Malaysia, Pakistan, and Singapore. The brand’s teams faced the challenge of optimizing ad effectiveness and maintaining brand consistency across such a vast footprint.

foodpanda’s Quest For Video Blitz

Before, foodpanda successfully used Advantage+ catalog ads, harnessing the effectiveness of dynamic product advertising on platforms like Facebook and Instagram. These ads, generated automatically from static product catalogs, made it easy for customers to buy items straight from the ad.

But when Product Level Video launched — integrating video assets into these catalogs — foodpanda faced a new challenge: scaling video creation across thousands of product listings. Each video had to be engaging, on-brand, and updated regularly, all while being efficient to manage. They were on the hunt for a solution that could help them become agile and scale while keeping brand consistency. But how?

Scaling Video Creatives for Enhanced Ad Performance
Recognizing the need for efficiency and scalability, foodpanda turned to Smartly for a more seamless solution.

Instead of laboriously creating individual videos for each product, Smartly simplified foodpanda’s workload by seamlessly integrating foodpanda's product feed using a powerful template editor to produce eye-catching video ads in various formats.

This streamlined approach sped up foodpanda’s creative workflow, making it easy to publish engaging content across catalog ads—all from one user-friendly platform.

Smartly automated the deployment of dynamic ads using image templates and product videos. This automation maintains consistency across campaigns and ad accounts, freeing up advertisers to focus on strategic planning rather than repetitive tasks.

Maximizing Ad Efficiency and Effectiveness

Foodpanda achieved significant reductions in Cost per First Order, Cost per App Install, and CPM all by Streamlining both creative and media processes. 

9% decrease in CPA

70% increase in CVR

25% Impressions on Reels

7% decrease in CPM

Learn more about how automation is helping elevate the creative process and advertising experience for savvy brands like foodpanda.