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Managing campaigns across multiple social platforms is no longer a luxury—it’s a necessity. However, for many advertisers, the reality of cross-channel optimization is frustrating and time-consuming. Manually shifting budgets between campaigns, adjusting creative, and waiting weeks to see results often feels like an uphill battle.
Stuck with rigid, predefined budget allocations, advertisers struggle to respond quickly to changing performance, leading to wasted ad spend and missed opportunities. The challenge isn’t just about managing campaigns—it’s about having the flexibility to optimize them in real time and get the most out of your budget across all platforms.
Enter Smartly’s Cross Channel Predictive Budget Allocation (PBA) — a game-changing tool that enables advertisers to get double digit growth across their metrics driving outcomes. Users can manage budgets fluidly, both within and across channels. With PBA, you can rethink the traditional approach to budgeting. Instead of manually reallocating funds between channels, PBA optimizes your entire budget based on live performance data. It pulls the levers that matter most to your business goals, driving incremental performance and saving time. The tool optimizes against the consumer, not just each individual platform.
Optimize Cross-Channel Budget Allocation with Smartly
For many advertisers, finding the perfect budget split across multiple channels while also optimizing in-channel can be a complex task. Challenges such as channel incrementality, business priorities, and internal attribution often overwhelm even the most experienced marketing teams. That’s where Smartly’s PBA comes into play.
Smartly’s Predictive Budget Allocation empowers advertisers with these key advantages:
- Powerful Performance
On average, advertisers see an 11% uplift when using PBA to fine-tune their cross-channel strategy. With a refined focus on automated optimization, performance marketers are empowered with a table stakes solution to drive double-digit performance growth across channels.
- Harness the Power of AI
By leveraging AI, Smartly eliminates human error and reduces the need for manual workflows. PBA continuously adjusts your budget across channels based on real-time performance, seasonality, and market dynamics.
- Reclaim Valuable Team Time
With AI handling budget optimization, your team can shift its focus from tedious tasks to high-level strategic planning and creative innovation. Let PBA free your resources to push the boundaries of your campaigns.
PBA also compiles reports from all your channels, making it easier than ever to analyze results and glean actionable insights.
- Automation On Your Terms
With Smartly’s AI-driven solution, you don’t need to sacrifice control to achieve success. Unlike the black box solutions many channels offer, Smartly empowers you to set parameters that matter to your brand. Whether customizing goals for every stage of the funnel, leveraging your media mix models (MMM) and incrementality figures, or establishing guardrails to ensure balanced channel allocation, you maintain optimization control. .
The solution empowers performance marketers using a common set of data across channels while optimizing for the best-performing results. You can allocate funds across channels while operating within the guardrails you’ve set, allowing you to drive superior outcomes without losing transparency or control of your campaigns.
Brands and Agencies Rely on Smartly for Successful Cross-Channel Campaigns
Brands worldwide are already seeing significant returns with Smartly’s cross-channel PBA. KLM Royal Dutch Airlines reduced their cost-per-acquisition (CPA) by 10.5% using PBA. GroupM DE achieved a 19% improvement in campaign performance by making real-time, in-flight adjustments.
“Smartly PBA allows us to globally diversify our marketing mix. Manually tracking the specific platform dynamics for the markets that we operate in, is not efficient for us. PBA creates the possibility to invest our time on other projects that require more strategic input.”
Joris Mulders - Global Paid Social Manager - KLM Royal Dutch Airlines
Agencies also rely on PBA for its ability to manage client budgets at scale. Instead of juggling individual client campaigns across multiple social platforms, Smartly’s PBA allows agencies to handle everything from one unified platform, delivering better performance.
Smartly offers extensive social channel coverage, unlike other budget allocation tools, supporting platforms like Meta, Snapchat, TikTok, Amazon, and Google Marketing Platforms, with support for other channels coming soon. Whether you’re running campaigns across a single channel or multiple, PBA ensures your budget goes where it’s most effective, based on real-time data like campaign reach and engagement.
The impact of Smartly’s Predictive Budget Allocation is just the beginning. As the digital advertising landscape evolves, so too will our tools and strategies. PBA is part of a larger, forward-thinking ecosystem designed to transform how advertisers approach cross-channel management. By continuously optimizing and refining campaigns in real-time, PBA is paving the way for the next generation of automated advertising solutions—empowering brands and agencies to drive even greater results with less manual effort.
Start optimizing your cross-channel campaigns today with Smartly’s Predictive Budget Allocation, and stay tuned for more innovations that will continue to reshape the future of advertising.
