Ebooks and Reports

Your library for digital advertising trends, insights, and best practices from industry experts to help you level up as a marketing professional.

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Digital Advertising Trends for 2025

Ready to future-proof your marketing? In our 6th Annual Digital Advertising Trends report, we dive into all the latest insights for a data-backed look at the year ahead.

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Forrester Creative Advertising Technology Wave Q4 2024

Get your copy of The Forrester Wave: Creative Advertising Technologies. Download the report to see how Smartly in strategy, vision, and innovation.

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Smartly Guide to Driving Full Funnel Conversions on TikTok

Our playbook is the go-to resource for performance marketers exploring the power TikTok has to present new information in interesting ways and help audiences discover, engage, and shop – and keep them coming back for more!

Trends
Creatives
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Strategy
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The State of Digital Creative: ‍What Do Consumers Really Want From Ads?
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Smartly Startup Guide: Your Snapchat Advertising Playbook
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How to Master Brand Measurement in Real-Time
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The Guide to Gen AI for Digital Advertising Excellence
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Travel Marketers' Ultimate Guide to Elevating Digital Advertising Experiences
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Digital Advertising Trends for 2024: Navigating Challenges and Strategic Shifts
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Forrester Report: Optimize Creative and Paid Media Through a Single Source of Truth
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How to Master Media & Creative Optimization
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The Work Smartly Guide to Crushing the Holiday Season 2023
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The Ultimate Guide to Creative Strategies at Scale
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Shopping Ads: Unlocking Success in the Digital Age
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Don't Make Ads, Make TikToks
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Digital Advertising Trends in 2023
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How Consumers are Shopping this Holiday Season
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Trending: Video and Creative in Social Media
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How to Engage Gen Z on Social Media
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Global Social Advertising Trends in 2022
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The Social Advertiser’s Holiday Guide 2021
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How Will Consumers Shop This Fall
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Global Social Advertising Trends in 2021
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Global Social Advertising Trends Among Retailers in 2021
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Grocery Guide for Unlocking Shopper Engagement
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Retail Re-UP: Adjusting to the Next Normal of Social Advertising
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Creative Testing Playbook
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Pin to Win - Best Practices For Brands to Get Started On Pinterest
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