The Biggest Marketing Investments for 2025
Marketers are doubling down on conversational ads, creative, and AI—but what’s driving their decisions?
To find out, Smartly commissioned Forrester Consulting to survey 822 digital marketing leaders to uncover what is top of mind for 2025. This exclusive research reveals how they are adapting their strategies, where they’re investing, and what challenges they’re facing in 2025.
Download the study to see how marketers are looking at this new ad format, and other trends, including:
- 73% of marketers are scaling investments in conversational commerce by 25-50%
- 67% say integrating creative and media is critical—but only 27% of marketers feel their creative and media processes are fully integrated
- 58% are using predictive AI tools to optimize ad creative