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Digital advertising doesn’t look the same at the end of 2024 as it did at the beginning. That’s a good thing for consumers and marketers alike.
Increasingly educated consumers have been treated to more inspirational, delightful interactions by marketers who have newer, more personalized tools to craft memorable brand interactions.
As a result, high-impact stories—featuring top-notch, personalized creative—are reaching people. The lines between native social content and ads have blurred. Brands have tapped into the rise of AI functionality to continue advancing their efficiencies in how they produce, launch, and measure creative content.
Leading this exciting year of transformation in advertising was our incredible customers. While you cozy up by the fire with family and friends this holiday season, we invite you to discover the inspiring innovations they have created.
Without further ado, here’s a quick roundup of the ways Smartly’s customers made 2024 a year to remember—and build on—in advertising:
- For the digital advertising leader:
Digital Advertising Trends in 2025 - the report chock full of insights you're going to want to know!
- For the brand marketer:
AI-Driven Creative Strategies: 5 Game-Changing Possibilities - get inspired to tap into the opportunistic use cases for creative AI. - For the creative director:
The State of Digital Creative - Benchmark data to help you understand the universal truths for consumer ad preferences.
- For the paid social manager:
How Foot Locker Stepped Into a Gen AI Marketing Journey - Learn how to “walk the walk” with an inspiring use case from an innovative brand advancing their advertising strategies.
- For the CMO who has everything:
5 Trends for Creative Advertising Success - Where is the industry headed and how do we set up our teams to thrive?
Wishing you a restful Holiday break and hope you recharge and ready yourself to thrive in 2025 and beyond.
From,
Your Friends at Smartly
