A New Year, A New Look for Navigating Smartly

Eija Liukkonen
January 2, 2025

At Smartly, we’re dedicated to creating a product experience that works seamlessly for you. Now, we're taking a big leap towards our renewed user experience (UX) with the upcoming launch of our new navigation system. 

Why the Change?

To ensure our expanding capabilities are easy for you to use, we keep a close eye on the usability of our product as our offering evolves. The new navigation experience spearheads our work towards providing you with an intuitive, accessible, and delightful experience. 

What's New?

A New Look and Feel

The new vertical navigation offers a fresh, modern interface that’s visually appealing and highly functional. Moving away from the horizontal top bar, this update ensures faster access to tools and a cleaner, more organized layout.

Improved Structure

The structure of the navigation has been streamlined and we’ve organized items into clear, logical sections. This means less clutter, making it easier for you to find what you need and effortlessly discover next steps.

Updated Terminology

The updated navigation introduces new categories: 'Media,' 'Intelligence,' and 'Creative.' These terms are more than labels—they reflect Smartly’s commitment to clarity and functionality.

  • Media: Everything related to campaign management and optimization.
  • Intelligence: Insights and analytics to inform smarter decisions.
  • Creative: Tools and features for designing impactful ads.

This consistency helps you move seamlessly between tasks and unlocks the full potential of Smartly’s offering. Learn more about what’s changing.

Introducing Focus Mode

To help you concentrate on what matters most, we're introducing Focus Mode. Focus Mode streamlines the interface by minimizing unnecessary UI elements on screen and reducing distractions, so you can better focus on the task at hand.

Customer Support & Knowledge Base access

To ensure you can quickly access Customer Support and Knowledge Base, we’ve moved access to both under the main navigation. Now, you only have what you need taking up space on your screen.

A Holistic User Experience Renewal

At Smartly, we are passionate about delivering you a market-leading product and user experience. Our Product Design team is building a unified product with organized, workflow-driven experiences and features that anticipate your needs. And of course making Smartly AI available at your fingertips to assist and accelerate your daily work. 

The navigation renewal brings with it not only a refreshed look and feel, but more importantly, makes Smartly more intuitive and enjoyable for you. Feedback from our customers has been instrumental in shaping these changes, and we are excited to make them available to you soon.

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