Objective

Spotify operates in 180+ markets with a lean performance marketing team. As they continued to scale globally, their biggest challenge was sustaining growth momentum and driving performance across platforms. Managing budget allocations and creative variation across multiple markets and platforms was time-consuming, manual, and complex. The team wanted to: 

• Optimize ad spend across platforms for maximum ROI
  
  
• Deliver localized and relevant creatives at scale
  
  
• Balance global strategy with local market needs

Solution

Spotify adopted Smartly’s AI-driven platform to transform their performance marketing with: 

‍Automated Ads‍

Saved hundreds of manual hours by automating campaign creation, localization, and ad variation across 30 campaigns globally with automation feeds. 

‍Predictive Budget Allocation (PBA)‍

As a platform agnostic team, Spotify wanted to invest where results were best. Smartly’s real-time cross-platform PBA dynamically shifted budgets to where performance was strongest, eliminating guesswork and maximizing ROI with 35,000 incremental conversions. 

‍Ad Rotation

Used Smartly’s automated ad rotation based on performance to continually refresh creatives and avoid fatigue, improving results without increasing manual workload.

‍Creative + Media Integration

Smartly’s ability to optimize both creative and media enabled a fast feedback loop between what works and what’s next, all within one unified workflow.