Conversational Ads
Boost Performance With One-To-One Messaging
Drive deeper customer connections with personalized and interactive ads that accelerate the path to purchase - all within the Smartly platform.
Drive deeper customer connections with personalized and interactive ads that accelerate the path to purchase - all within the Smartly platform.
Use Smartly Conversational Ads to give customers exactly what they need within a single ad unit. No additional platforms required.
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Engage customers in real-time—with personalized 1:1 interactions on their favorite messaging platforms—to drive higher relevance and faster conversions through tailored product recommendations and promotions.
Unlock the marketing potential of messaging channels like Instagram Direct, Facebook Messenger and Whatsapp, with automated and tailored conversations at scale. Enable more direct and personalized interactions that guide each customer along a direct path to purchase.
Continuously optimize and improve conversations with granular reporting, ensuring timely, personalized engagement that maximizes conversion potential and performance over time.
Customers expect personalized real time interactions with brands. The opportunity to engage over messaging has a huge potential.
Set yourself up for success by planning engaging and exciting conversational experiences for your consumers. Then watch the results come in!
Create delightful conversational experiences that help customers save time and connect directly with your brand through guided flows.
Allow your customers to tailor their experience by interacting directly with tailored product recommendations and timely promotions. Re-engage them through remarketing to keep your brand top of mind in a natural, conversational way.
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Dive deep into granular reporting to see how users are interacting with your brand to optimize and provide high-quality experience and better recommendations.
Customers expect personalized real time interactions with brands. The opportunity to engage over messaging has a huge potential. By meeting customers where they already communicate, you can boost ad effectiveness, gain valuable insights into customer preferences, re-engage efficiently, and build stronger, lasting connections..
Conversational Ads gives you an easy way to explore conversational commerce and engage in a channel preferred by consumers to shorten their path to purchase. They enable you to provide relevant product recommendations based on their interaction within a conversation, or send highly relevant re-engagement messages and timely promotions.
Conversational Ads are ideal for any business where a sales assistant could enhance the discovery and purchase process, making it faster and smoother for end users. This approach works well across various industries, helping customers find the perfect match for their needs—whether it's selecting an ideal car or rental, or discovering tailored items from a curated selection based on their preferences. While Smartly’s solution is particularly suited for ecommerce and travel, it’s versatile enough to support any industry that benefits from personalized, real-time interactions
Smartly’s Conversational Ads are available on Facebook Messenger, Instagram Direct, and WhatsApp, covering key messaging platforms for engaging with your audience.
Our Customer Success team will guide you with best practices for crafting an experience that is useful, exciting and provides value to your consumers. You can then learn and iterate based on performance, and fine-tune the experience further.
No, a product catalog is not required to run Conversational Ads. You can use any data feed to power your decision tree, allowing you to personalize offers for different consumers
You can also send Marketing messages to re-engage consumers with timely offers and promotions, making it easy to drive sales.
Conversational Ads are a powerful tool for re-engagement. By leveraging customer data, you can retarget users with relevant messages, reminders, or promotions to keep your brand top-of-mind, encouraging repeat purchases.
Yes! Smartly’s Conversational Ads can be tailored to fit your brand’s voice and aesthetic. You can create guided flows that feel authentic and provide a seamless brand experience for your customers.
Conversational Ads offer unique metrics such as interaction rates, completion rates, and conversion metrics from chat to purchase. With Smartly’s granular reporting, you can track how conversations impact customer journeys, gaining insights to refine your strategy continuously.
