Smartly Adds Matt Bush to Commercial Leadership Team as SVP, Global Agency Partnerships

AI-Powered AdTech company enables time savings and powers agencies to focus on driving client growth and fueling team productivity.

October 4th, 2023 - Smartly.io, the AI-powered Adtech company transforming advertising experiences for brands and their consumers, announced the addition of Matt Bush to its commercial leadership team as Senior Vice President of Global Agency Partnerships, a new role for the company. In this role, Matt will lead overall strategy and management of Smartly.io’s agency partnerships, ushering in a fresh era of innovation and collaboration within the advertising landscape.

“The addition of Matt Bush to Smartly.io's expanded commercial leadership team represents a substantial stride towards realizing the company's vision and mission,” said Laura Desmond, CEO, Smartly.io. “Matt will focus on introducing Smartly to the world's largest global advertising agencies, partnering to drive deeper relationships and greater adoption of Smartly solutions.”

Smartly.io empowers agencies by enabling them to refocus their energies on driving client growth and enhancing team productivity. Its AI-powered platform and tools streamline processes, create and scale custom creative and optimize cross-channel campaigns, further enabling agencies to elevate team efficiency and foster client growth with unparalleled precision.

The appointment comes at an inflection point for the company with the recent addition of former Google and YouTube leader, Kristin MacGregor (KMac), as Chief Commercial Officer and the ad industry more broadly. In addition to internal developments, the advertising industry is experiencing a paradigm shift, characterized by the adoption of Generative AI tools, heightened intricacies in media buying, stringent data privacy regulations, and the fragmentation of consumer attention. These factors collectively underscore the imperative for brands and their agency partners to adapt and evolve.

A media and adtech veteran, Bush has been at the forefront of the evolving media landscape for more than twenty years. During his thirteen-year tenure at Google, he held various senior roles, culminating in his leadership of the agency partnerships team in EMEA. His track record also includes prominent sales leadership positions at Incisive and VNU.

‍About Smartly.io

Smartly.io is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform powering more than 800 billion impressions annually seamlessly integrates the capabilities of media, creative, and intelligence to deliver tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Visit Smartly.io to learn more.

For any media inquiries, please contact:

Yanina Erman | yanina.erman@smarty.io

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