GroupM Germany Receives World's First Smartly Certification; Customers See Significant Performance Uplift in Social Advertising

As the world's first certified agency partner of Smartly.io, GroupM Germany increases the performance of social advertising campaigns by at least 20 percent.

‍Düsseldorf, November 14, 2023 - GroupM Germany is now the world's first certified agency partner of Smartly.io, one of the largest global SaaS platforms for digital advertising. GroupM and Smartly.io have been working together since 2022. In July 2023, almost all 70 employees of GroupM's paid social department were trained and certified in order to enable significant performance uplifts for all customers of GroupM, Mindshare, Wavemaker and EssenceMediacom in the DACH region through the automation and AI support of Smartly.io's Predictive Budget Allocation (PBA) function, as well as new possibilities for paid social activation and the cross-channel shifting of advertising budgets.

Performance uplifts of up to 50 percent‍

For its customers with a social mandate, GroupM can use Smartly.io directly for all social advertising campaigns without its own booking process and address the respective target groups on Meta (Facebook, Instagram), Snapchat, TikTok, Pinterest and the Google Suite (Google Ads, DV360, YouTube) without having to make a precise definition at platform level beforehand. This booking flexibility provides the opportunity to react dynamically and automatically to the KPIs and optimize the campaigns accordingly. For the first 20 advertisers, for whom campaigns with Smartly.io were already implemented last year, GroupM Germany has achieved successful performance uplifts of at least 20 percent depending on the KPI on this basis. For example, performance campaigns for the natural cosmetics brand Annemarie Börlind were implemented with Smartly.io, in which the return on advertising (ROAS) was increased threefold and the cost per order (CPO) was improved by over 50 percent compared to campaigns without the use of the tool.

"Our partnership with GroupM is a testament to our commitment to transforming the advertising landscape. In an industry where agencies and clients are under relentless pressure to grow, we are helping to restore control and insights. With Smartly.io's agency solutions to manage, measure, and optimize cross-channel campaigns and creative, GroupM can power productivity and accelerating performance at scale," said Markus Bayer, Agency Lead, EMEA at Smartly.io. "Together with GroupM Germany, we're delivering not just advertising technology but a competitive advantage for their clients."

"We see completely new opportunities through the use of Smartly.io," says Dennis Wegner, Managing Partner Paid Social at GroupM Germany. "In addition to the performance uplift for our customers, we achieve an efficient use of our experts in the paid social unit. This results in a win-win situation, as we minimize the client's risk in using their media budget and at the same time can invest more time in strategy and innovation for special formats, projects, learning agendas and test & learns. The feedback from our customers has been positive without exception. By combining the GroupM buying advantage for Smartly.io and the expertise of the paid social team, we are creating new collaboration not only at the existing customer level, but also in cooperation with the in-house teams of many companies. We find this development extremely exciting."

ABOUT Smartly.io‍

Smartly.io is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually,  delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Visit Smartly.io to learn more.

ABOUT GROUPM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.de.
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