Predictive Budget Allocation

Learn How PBA can Save You Time and Ad Spend

Predictive Budget Allocation is a powerful tool designed to effortlessly optimize your social media campaigns. Customizable AI-powered tool for Meta, Pinterest, Snapchat and TikTok will save you time and money.

5+
Hours a week saved
10%
Decrease in CPA
"We love the Predictive Budget Allocation (PBA) tool which helps us a lot in automatic budget optimization without having to come in and change adgroup budgets each day"

Aaron T

Performance Marketing Manager

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Why advertisers love PBA

Your Goal Achieved

Optimize towards the metrics that matter to you, PBA is flexible to optimize to any metric that’s important to you

AI Optimization

Efficiently allocate budgets using AI optimization

Improve Performance

Eliminate tedious tasks and improve performance with predictive algorithms

Boost Accuracy

By using historical data, more accurately place money on the right creative

First-Party Data Powered

Seamlessly input first-party data to leverage it as a KPI, and ensure your reaching the right audience.

Fine-Tune Attributes

Make sure you’re using the attributes important to you and tailored to your specifications

How it Works

Drive results that align with your goals, whether you’re a seasoned, data-savvy performance marketer or someone aiming to save time. With PBA, you can set up your campaign in minutes and scale effortlessly.

Select campaigns to create a budget pool
  1. Go to the reporting tab and click on "budget pools"
  2. Select "new budget pool" and proceed to the Predictive Budget Allocation tab
Select PBA optimization objective
  1. Turn on the toggle switch
  2. Select a metric from the search field or available metric groups
Let PBA deliver amazing results

The algorithm examines historical conversion and click data to determine optimal decisions regarding budget allocation.

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What Marketers Think of PBA

“From a bidding and optimization standpoint, I don't think there's another vendor on the market who can do what Smartly is doing. Their predictive budget allocation tools works smarter for you to predict and drive performance up to two days out.”

Daniel G.

Paid Social Manager               

“The high level of automation and the optimisation options allow me to manage a large advertising structure with relative ease. More specifically, dynamic ad templates, bid multipliers, automated, and predictive budget allocation have been amazing tools!”

Mark L.

Business Owner                              

“I also like the predictive budget optimization tool, how it shows you how much each ad set decreased or increased from the previous day - which lets you know which audiences are working, etc.”

Joshua P.

Performance Marketer           

PBA FAQ's

What makes PBA stand out in terms of helping me achieve and even exceed my goals?

Crafted for the future of your business, our exclusive AI is designed to leverage customizable first and third-party data. This empowers you to maximize your return on ad spend throughout the entire sales funnel by merging your data with our state-of-the-art cross-channel intelligence.

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Enhance your insights further by seamlessly integrating incremental and Marketing Mix Modeling (MMM) insights into PBA. Tailor your approach by setting custom multipliers for platform performance, conversion, and revenue metrics. This level of customization is available at the platform, account, campaign, and ad set levels, ensuring flexibility and precision in achieving and exceeding your goals.

How does PBA help to save me and my team time?

PBA consistently fine-tunes budgets using performance data and strategic adjustments. It optimizes precisely, allowing platforms to adapt pacing for maximum impact. This streamlines your team's budget management, potentially saving up to 5 hours a week. Experience unparalleled productivity with AI-driven automation across the campaign lifecycle, empowering your team to concentrate on meaningful tasks such as understanding insights and scaling campaigns.

How long does setup take and what can I expect?

Set-up in minutes and watch performance increase as the model makes the most of your budget. In fact, Smartly customers see an average 10% CPA improvement.

How does PBA work with my existing data?

You input your own first or third-party data. This ensures budgets are allocated where you see results based on your preferred measurement, such as lifetime value or incrementality. Plug the data into Smartly, set it as the goal for Predictive Budget Allocation, and let AI optimization allocate budgets between campaigns or ad sets based on your end goal.

How goals can I optimize against?

Optimize against an endless number of goals - Any GA or Adobe data for example. Also they often have internal attribution and incrementality models, for example using Marketing Mix Modelling

See It First Hand

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