How to Get the Most Out of Your TikTok Video Creative Across Platforms

As the advertising landscape continues to evolve, brands must stay agile in their strategies to ensure they’re meeting their audiences where they are—across multiple platforms. On every platform, video has become the go-to format for engagement because audiences prefer captivating, bite-sized content. 

But with shifts in platform dynamics, how can advertisers keep getting  the most from their vertical video creatives and driving business results? Here’s what you need to know.
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1. Repurpose and Adapt Video Across Channels

The key to maximizing ROI is repurposing your new and existing creatives to work across various platforms without sacrificing quality or user experience.

Smartly’s AI tools enable you to modify your existing videos to meet the unique requirements of each platform, ensuring that your messaging and visuals remain consistent and impactful.

Smartly Tip: Use our creative automation tools to dynamically adjust your video creatives based on platform-specific guidelines (like aspect ratio, file size, and duration) while maintaining brand consistency. This allows you to quickly scale and deploy your campaigns across different environments.

2. Shift Ad Spend Based on Platform Performance

Smartly empowers advertisers to adjust their budget allocation based on performance in real time by leveraging automation and predictive algorithms. In other words, if your video ads are performing well in one channel but seeing diminishing returns on another, Smartly helps you to reallocate budget efficiently without manual intervention. 

Smartly’s intelligent and customizable reporting can identify patterns and suggest which platforms and placements are best suited for your creatives. This level of automation saves time and provides actionable insights that enable more data-driven decision-making.

Smartly Tip: Set up rules to automatically adjust budget distribution based on KPIs like engagement rate, conversion cost, or ROAS. Smartly will help you ensure that your content is continuously serving your most lucrative audience segments.

3. Experiment Across Multiple Channels Creatives 

Testing is key to understanding what resonates with your audience. With Smartly’s testing capabilities, you can try  different variations of your video creatives to see what drives the most engagement and conversions. Whether it’s adjusting captions, refining CTAs, or reordering visuals, you have full control to fine-tune and optimize your creatives.

With Smartly, you can test your creatives across multiple platforms and track the results in real-time. This means you can quickly pause underperforming ads and focus on the ones that deliver the best results.

Smartly Tip: Serve the most effective variations of your vertical video ads to different audience segments. By delivering the most relevant content to each user, you can improve engagement and boost your overall campaign performance.

4. Scale Cross-Platform Campaigns with Ease

Scaling campaigns across multiple platforms can feel like a daunting task. That’s why we designed Smartly’s cross-platform automation tools to make it easy to scale your vertical video ads across Facebook, Instagram, Snapchat, Pinterest, TikTok and other social channels with just a few clicks.

You can easily create a unified campaign structure, manage budgets across channels, and analyze performance in one centralized dashboard. This allows you to optimize your video creatives at scale, ensuring consistency and improving the efficiency of your campaigns.

Smartly Tip: Use Smartly’s automated scaling tools to push your video creatives across multiple channels, while maintaining consistency in targeting and messaging. The platform's cross-channel reporting tools will give you a clear view of what’s working best, making it easier to make strategic adjustments in real time.

5. Leverage Audience Insights for Better Targeting

Smartly’s audience insights and segmentation tools empower you to leverage first-party data and insights from multiple platforms to build precise audience segments for your creatives.

By understanding your audience’s behaviors, preferences, and interactions, you can create more personalized and relevant video ads that capture attention and drive conversions. Whether it’s leveraging lookalike audiences or retargeting website visitors, Smartly helps you fine-tune your targeting to maximize engagement.

Smartly Tip: Use Smartly’s advanced audience segmentation capabilities to tailor your vertical video campaigns to specific consumer groups. Whether you want to target users by demographics, interests, or behavior, Smartly makes it simple to reach the right people at the right time.

Thrive Across All Platforms

Smartly provides the tools to adapt and thrive in an increasingly dynamic advertising environment. By repurposing video creatives, shifting ad spend, testing new formats, and scaling cross-platform, you can continue to leverage the power of video to engage your audience and drive results. With automation and AI-driven insights, Smartly ensures that your campaigns remain flexible, efficient, and optimized for performance—no matter what platforms your audience is using.

Learn more about how Smartly can help you stay ahead of the ever-evolving creative video landscape.