9:00 AM - 10:30 AM
(Location: Smartly Rooftop)
Why Women's Sports are the next big play: How brands are closing the divide and what it will take to change the status quo
The game is changing. Join us to explore how brands and marketers can become agents for change, leveraging their marketing muscle to champion women's sports and close the divide in investment, viewership and impact.
Heather Freeland, Chief Brand Officer at Adobe
Lina Polimeni, Chief Brand Officer, Lilly USA at Eli Lilly and Company
Thayer Lavielle, EVP, The Collective, Wasserman
Angela Ruggiero, Co-founder of Sports Innovation Lab and 4x Olympian
Flau'jae Johnson, LSU women's basketball champion (2023) and music artist
Laura Desmond, CEO, Smartly (Moderator)