Marketing Through the Tariff Fog: How to Stay Agile and Deliver Results in Changing Times

Tuesday, June 10th, 2025 | 12:00pm ET

Markets fluctuate. Smart marketing doesn’t. Join us for a conversation on how to stay nimble, connect with customers, and deliver results, no matter the climate.

When tariffs shake up the market, advertisers need to build resilient plans that allow for flexibility. In this timely session, we’ll explore how brands can use agile creative and media strategies, AI, and cross-channel insights to navigate shifting policy landscapes.

Smartly will share actionable advice, including how to:

  • Audit your creative and rotate your messaging to match consumer concerns and avoid ad fatigue
  • Maximizing a campaign's impact from awareness to conversion
  • Use AI to quickly adapt campaigns as market conditions change
  • Make real-time budget shifts to maximize performance
Julia Berk
Director of Research and Insights
Madeline Logue
VP of CS, Americas

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