Publicis use Smartly to reduce the bounce rate of the Abu Dhabi Tourism Board’s campaigns by 50%

KEY FINDINGS:
-50%
bounce rate
749
Ad sets
3357
Ads
Industry
Agency / Travel
Company size

Publicis is a leading Media Agency that provides strategic creative and digital ideas to help their clients do more with less across the marketing funnel. Started in Paris in 1926, Publicis is one of the oldest and largest marketing and communication companies globally, and has grown to support over 3,000 clients across the world. 

Objective

Committed to driving growth for each of its clients, Publicis prioritizes quality creative and streamlined workflows across every channel. In order to show what Abu Dhabi can offer during the winter season and to encourage people to travel there, Publicis worked with Abu Dhabi Tourism to launch a massive winter campaign - with over 170 campaigns across Meta, Snap, and TikTok in 25 different markets. They were also building new ads each week for Publicis to add into their campaigns on each platform. Publicis recognized that achieving this level of scale would require nimble automation that provides in-flight optimization and agility. 

Solution

Smartly and Publicis streamlined Abu Dhabi’s campaign workflow, enabling them to launch, change and manage campaigns across platforms and audiences, faster. Using Smartly’s automated Image Templates, they were able to build 173 campaigns with 749 ad sets and a whopping 3357 ads!! And the best part? They didn’t compromise on quality - every ad was personalized and localized to the viewer, driving engagement that was reflected in CTR and traffic.

Once the campaigns were launched, Publicis used Smartly’s highly customizable cross-platform reporting view to track performance of different segments in the campaign. Then, automated triggers helped to optimize each campaign in real time, reducing waste and maximizing performance of spend on each ad.

Setting up a campaign with Smartly for Tiktok was 5x faster than doing the manual setup for Twitter. In retrospect it took me a maximum of 2-3 working days building TikTok campaigns via Smartly, while manually setting up campaigns without Smartly was almost a month-long process.”

Maheen Siddiqui

Senior Performance Executive

KEY FINDINGS:
-50%
bounce rate
749
Ad sets
3357
Ads
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